Online Business Marketing: 7 Reasons to Tweet on Twitter.com

August 20, 2009 by  
Filed under business marketing

Here are some reasons you should be using Twitter to market your business online:

1. Join the Crowd – if you’ve missed it, Twitter.com is a very hot marketing promotion tool for businesses – online or off. Major companies are all over Twitter. Smaller businesses are getting involved too as they figure out what can be done. There are millions of users on Twitter. There are customers on there for every business – yours too!

2. Twitterers are good company – early adopters, that is – people that get started on the newest trends online are a group of people that realize the value of each other. Start tweeting on Twitter now and meet some amazing people online – the other early adopters.

3. Twitter is fast – many businesses are using Twitter as a fast way to get a message out about a sale or a meeting that would be difficult in other ways. If everyone in your company follows your tweets you could instantly let everyone know with a short message that you’ll be having an extra day off for 4th of July holiday. Influential people with many followers are using Twitter to announce impromptu meetings in countries where they wouldn’t know how to rally a group otherwise. Tip: Use Tweetdeck.com software to help you keep track of Tweets specifically for you.

4. Twitter keeps you informed – you can keep up with what some of the top people in your industry are saying. That alone is worth the effort to get involved in Twitter. Often times someone will link to new information that just came out – and you’ll be one of the first to know. Twitter breaks news all the time. Plane crashes. Iran uprisings. Internet marketing and other business news – is often heard first on Twitter – not CNN, Fox, New York Times or anyone else!

5. Twitter can help you personalize your brand – you can put a name and a face to your brand… even a personality by using Twitter. Major companies – even Microsoft, is finally using Twitter. Twitter can help you do damage control in cases where negative information is floating around the cloud about your brand. Clear harmful issues up quickly. Twitter is excellent for this.

6. Networking increases exponentially – you’ll meet people in your industry daily if you want to. You’ll also meet customers more often than you would just surfing the web haphazardly. Twitter facilitates networking – which you know is essential to growing and improving your business.

7. Instant feedback - throw a question out to your followers and get instant – real time feedback. We use this often to gauge what our customers are thinking and doing. Many of the top internet marketing professionals are using Twitter just for this reason!

Twitter is a tool worth getting to know. Shortly we’ll have some ebusiness training courses to help you learn all you can about using Twitter to help your business. Stay tuned!

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